How Businesses Can Adapt To The Latest 2018 Facebook Algorithm Change
- By Admin Luladigital
- •
- 09 Mar, 2018
Mark Zuckerberg announced a change in Facebook algorithm in January 2018. After suggesting the harmful effect of passive use of social media, Facebook argued for a more active approach to using the site. The social media company wants to promote active interactions between users and their loved ones while demoting activities which encourages only surface interactions. This follows an academic research which concluded that using "social media is best for users if it is used in connecting with people who are cared about". The recent change will prioritize contents from loved ones above contents from brands, news media and businesses. It will also ensure the promotion of meaningful interactions at the expense of passive interactions.
Facebook's history with algorithm change
It is noteworthy that algorithm change isn't a new concept with Facebook. In 2013, the social media site had its algorithm changed in a bid to promote high quality articles. Through the years, similar changes had taken place. Transitions from 'instant articles', to promotion of 'videos', 'live videos' and 'Facebook groups' have been experienced as Facebook aims at building a stronger community and enhancing user experience.
IMPACT OF THE NEW ALGORITHM CHANGE
Also, Facebook have been seen as a breeding ground for false information and bad press in recent times. An instance is the 2016 US election when it was used to mislead many individual. The advent of this update will prevent a re-occurrence of this.
How can businesses remain on top?
The new algorithm change will significantly reduce the organic traffic of businesses.
For brands and businesses alike to maintain their levels, they need to make some adjustments to work with the new algorithm. Some of these are:
Facebook business page is much more complicated then Facebook profile for personal use. We can manage your social media, especially Facebook & Instagram and do your Facebook & Instagram Ads properly to boost your brand, engagement with your targeted audience! Contact us by email at info@luladigital.com for more info.
Facebook's history with algorithm change
It is noteworthy that algorithm change isn't a new concept with Facebook. In 2013, the social media site had its algorithm changed in a bid to promote high quality articles. Through the years, similar changes had taken place. Transitions from 'instant articles', to promotion of 'videos', 'live videos' and 'Facebook groups' have been experienced as Facebook aims at building a stronger community and enhancing user experience.
IMPACT OF THE NEW ALGORITHM CHANGE
- Users:
- Facebook:
Also, Facebook have been seen as a breeding ground for false information and bad press in recent times. An instance is the 2016 US election when it was used to mislead many individual. The advent of this update will prevent a re-occurrence of this.
- Businesses, Brands and News Outlets
How can businesses remain on top?
The new algorithm change will significantly reduce the organic traffic of businesses.
For brands and businesses alike to maintain their levels, they need to make some adjustments to work with the new algorithm. Some of these are:
- Creating quality contents.
- Targeting the right audience
- Facebook groups
- Live Videos
- Using the 'See First' option
Facebook business page is much more complicated then Facebook profile for personal use. We can manage your social media, especially Facebook & Instagram and do your Facebook & Instagram Ads properly to boost your brand, engagement with your targeted audience! Contact us by email at info@luladigital.com for more info.
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